Skip to Content
Careers
Contact Us

Case Study

Ballotin

Crafted by Paul Tuell and Flavorman in 2015, Ballotin perfectly blends bourbon and chocolate. This chocolate whiskey is a harmonious delight, quickly expanding from its conception in Kentucky to 40+ states. Cheers to the essence of your favorite chocolate indulgences in every sip!

Ballotin Whiskey Products

Analytical Testing

Beverage Development

Bulk Spirits

Consulting

Flavors

Key Highlights

Globe Icon

Ballotin was the 2020 International "Best in Class" SIP Award recipient.

Flavor Icons

This whiskey is currently sold in 9 dangerously good flavors.

Icon of the United States

Ballotin is available in over 40 States.

About

A Dangerously Good Story

In 2015, Ballotin Chocolate Whiskey emerged in Louisville, Kentucky; a labor of love inspired by bourbon, chocolate, and a commitment to fostering connections. Founded with a singular mission — to craft elegant and delicious sipping whiskeys for flavor enthusiasts — Ballotin quickly became a symbol of indulgence.

Enter Paul Tuell, a seasoned Marketing and Sales leader with a remarkable 30-year track record, boasting success with industry giants like Brown-Forman and Papa John’s International. Driven by a dream and unwavering passion, Paul turned to Flavorman to transform his vision into reality.

Collaborating with Flavorman, Paul shaped Ballotin into an approachable yet vibrantly flavored line of versatile whiskey-based beverages, featuring familiar chocolate expressions. The result? A harmonious fusion of subtle bourbon notes, loved by all, with chocolates, nuts, caramels, mints, and vanillas. This masterful balance brings Ballotin to life as a wonderful, approachable, and eminently drinkable whiskey, embodying the essence of our favorite chocolate indulgences.

The journey began with Ballotin gracing retail shelves in Kentucky and South Carolina, swiftly expanding to over 40 states. The brand's creation goes beyond the ordinary, elevating bourbon flavors to prominence and seamlessly integrating them with traditional whiskey notes. Ballotin's spirits embody the backbone, body, and base flavor of aged American whiskey, enriched with all-natural essences of classic and contemporary chocolate favorites. Cheers to Ballotin, where passion, craftsmanship, and a dedication to flavor converge in every delightful sip.

Paul Tuell

"When I look broadly across the consumer marketplace and the fuller consumption landscape, beyond just beverage alcohol, I see an explosion of flavors across virtually every category."

Paul Tuell

Founder of Saloon Spirits & Ballotin Chocolate Whiskey

Related Projects

Crispin Hard Ciders

Crispin Hard Cider

Joe Heron acquired a California cider brand after Flavorman crafted a line of "Good For You" sodas (Nutrisoda), later selling the brand to Pepsi Americas. The brand had no technical support so Flavorman was hired to strengthen the product’s flavor, quality, and manufacturing processes. The brand did not have quality control specifications, shelf-life data, or tight manufacturing specific actions or instructions.

Learn More
Beatbox Beverages

BeatBox

BeatBox, born in Austin, crafted with Flavorman's expertise, debuted on "Shark Tank," securing a $1M deal with Mark Cuban.

Learn More

News & Blog

Taste Of The Latest

Cocktail

5 Date Night Drinks From The Beverage Architects

blog

Join us as we unveil a selection of our Beverage Architects' cherished cocktails (including one delightful mocktail) guaranteed to captivate the night.

Learn More
Person in lab coat showcasing 2024 beverage trends

Beverage Trends of 2024

blog

Each year, our team of Beverage Architects here at Flavorman come together to flex our divination muscles and attempt to predict the beverage trends of the upcoming year. Check out our predictions for 2024 Beverage Trends!

Learn More
Cocktail surrounded by horse-related decorations

Derby Cocktails Stirred Up by The Horses

blog

This year, we ‘reigned in’ the most anticipated horses set to race this year and used their namesake to reinspire classic Derby Cocktails (and one mocktail)! 

Learn More

Let's Talk

Let's Start This Conversation

Enter "N/A" if not applicable.

Select