The Solution: New and Improved — the Whole Chiquita 100% Juice Line
Chiquita Brands was Pro-Liquitech’s first paying client in the early 1990s. At first, they simply wanted Pro-Liquitech to reformulate, improve and reduce the cost of their popular Polynesian Passion. The reformulation project was a big success. It was completed on time, under budget and passed all internal and external taste tests.
Over the next several years, Pro-Liquitech successfully reformulated Chiquita’s entire 100% juice line – Cranberry, Seabreee, Tropical Paradise, Caribbean Splash, Calypso Breeze and Wildberry Splash. Because Pro-Liquitech was their single source development partner, Chiquita’s technical group could focus their efforts on manufacturing and quality control which led to a better quality and more cost-efficient roll-out of these products.
As the partnership flourished, Pro-Liquitech was valuable in presenting several new product concepts to Chiquita such as smoothies, nectars, flavored teas and sports drinks.