The Solution: New and Improved — the Whole Chiquita 100% Juice Line
Chiquita Brands was Flavorman’s first paying client in the early 1990s. At first, they simply wanted Flavorman to reformulate, improve and reduce the cost of their popular Polynesian Passion. The reformulation project was a big success. It was completed on time, under budget and passed all internal and external taste tests.
Over the next several years, Flavorman successfully reformulated Chiquita’s entire 100% juice line – Cranberry, Seabreee, Tropical Paradise, Caribbean Splash, Calypso Breeze and Wildberry Splash. Because Flavorman was their single source development partner, Chiquita’s technical group could focus their efforts on manufacturing and quality control which led to a better quality and more cost-efficient roll-out of these products.
As the partnership flourished, Flavorman was valuable in presenting several new product concepts to Chiquita such as smoothies, nectars, flavored teas and sports drinks.