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Case Study


Crafted by Paul Tuell and Flavorman in 2015, Ballotin perfectly blends bourbon and chocolate. This chocolate whiskey is a harmonious delight, quickly expanding from its conception in Kentucky to 40+ states. Cheers to the essence of your favorite chocolate indulgences in every sip!

Ballotin Whiskey Products

Analytical Testing

Beverage Development

Bulk Spirits



Key Highlights

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Ballotin was the 2020 International "Best in Class" SIP Award recipient.

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This whiskey is currently sold in 9 dangerously good flavors.

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Ballotin is available in over 40 States.


A Dangerously Good Story

In 2015, Ballotin Chocolate Whiskey emerged in Louisville, Kentucky; a labor of love inspired by bourbon, chocolate, and a commitment to fostering connections. Founded with a singular mission — to craft elegant and delicious sipping whiskeys for flavor enthusiasts — Ballotin quickly became a symbol of indulgence.

Enter Paul Tuell, a seasoned Marketing and Sales leader with a remarkable 30-year track record, boasting success with industry giants like Brown-Forman and Papa John’s International. Driven by a dream and unwavering passion, Paul turned to Flavorman to transform his vision into reality.

Collaborating with Flavorman, Paul shaped Ballotin into an approachable yet vibrantly flavored line of versatile whiskey-based beverages, featuring familiar chocolate expressions. The result? A harmonious fusion of subtle bourbon notes, loved by all, with chocolates, nuts, caramels, mints, and vanillas. This masterful balance brings Ballotin to life as a wonderful, approachable, and eminently drinkable whiskey, embodying the essence of our favorite chocolate indulgences.

The journey began with Ballotin gracing retail shelves in Kentucky and South Carolina, swiftly expanding to over 40 states. The brand's creation goes beyond the ordinary, elevating bourbon flavors to prominence and seamlessly integrating them with traditional whiskey notes. Ballotin's spirits embody the backbone, body, and base flavor of aged American whiskey, enriched with all-natural essences of classic and contemporary chocolate favorites. Cheers to Ballotin, where passion, craftsmanship, and a dedication to flavor converge in every delightful sip.

Paul Tuell

"When I look broadly across the consumer marketplace and the fuller consumption landscape, beyond just beverage alcohol, I see an explosion of flavors across virtually every category."

Paul Tuell

Founder of Saloon Spirits & Ballotin Chocolate Whiskey

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