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Protein Drinks

In our globalized world where consumers are constantly on the go, protein drinks are a growingly sought-after beverage category that offers a convenient and nutritious way to fuel active lifestyles.

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Did you Know?

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In the year 2021, 64% of Americans were attempting to increase their protein intake to achieve a healthier diet.

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Whey protein is the most commonly used protein in beverages.

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The protein drink market is expected to grow at a rate of 8.6% from 2023 to 2029, reaching $41.50 billion.

History

Protein Drinks

Originally introduced in the fitness and sports industry in the mid-20th century, protein drinks were primarily consumed by athletes and fitness enthusiasts to support muscle recovery and growth. Over time, protein drinks have undergone a significant transformation, evolving from their basic functional nature to develop better tastes and enhanced nutritional profiles. With advancements in flavor technology and ingredient innovation, a wide range of delicious and refreshing options cater to diverse consumer preferences. Protein-enriched products today are functional as much as they are ubiquitous and can be infused into anything — even water! With our expertise in flavor innovation and formulation, Flavorman can help you create a customized protein drink profile that captivates taste buds and drives consumer satisfaction.

Key Considerations

  1. Protein drinks of today aren't limited to the traditional dairy-based options. Modernly, there are numerous plant-based protein drinks available as options for vegans and individuals with lactose intolerance or dairy allergies.
  2. For dairy-based protein options, selecting a pH is especially important. Whey protein ingredients work best in high acid beverages and milk protein ingredients work best in low acid beverages.
  3. Hydration of your dairy proteins is very important. If these proteins are poorly hydrated, it will lead to defects such as a grainy texture or protein settling in the finished beverage.

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