
Inside the Bottle Ep. 8 - How to Predict Beverage Trends
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At Flavorman, we’ve spent decades refining our skills in predicting future trends, ensuring that our team and clients are equipped with the proper tools for success.
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In our globalized world where consumers are constantly on the go, protein drinks are a growing sought-after beverage category that offers a convenient and nutritious way to fuel active lifestyles. Collaborate with Flavorman, so that we can assist you in formulating an effective, yet delicious, protein beverage.

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In the year 2021, 64% of Americans were attempting to increase their protein intake to achieve a healthier diet.

Whey protein is the most commonly used protein in beverages.

The protein drink market is expected to grow at a rate of 8.6% from 2023 to 2029, reaching $41.50 billion.
History
Originally introduced in the fitness and sports industry in the mid-20th century, protein drinks were primarily consumed by athletes and fitness enthusiasts to support muscle recovery and growth. Over time, protein drinks have undergone a significant transformation, evolving from their basic functional nature to develop better tastes and enhanced nutritional profiles.
With advancements in flavor technology and ingredient innovation, a wide range of delicious and refreshing options cater to diverse consumer preferences. Protein-enriched products today are functional as much as they are ubiquitous and can be infused into anything — even water!
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