Inside the Bottle Ep. 5 - The Client Journey (Cont.)
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From starting their journey at Moonshine University, we have followed this client from Start Through Finish™ because it is part of our company’s DNA.
We make
Protein Drinks
In our globalized world where consumers are constantly on the go, protein drinks are a growing sought-after beverage category that offers a convenient and nutritious way to fuel active lifestyles. Collaborate with Flavorman, so that we can assist you in formulating an effective, yet delicious, protein beverage.
Analytical Testing
Beverage Development
Flavors
Did you Know?
In the year 2021, 64% of Americans were attempting to increase their protein intake to achieve a healthier diet.
Whey protein is the most commonly used protein in beverages.
The protein drink market is expected to grow at a rate of 8.6% from 2023 to 2029, reaching $41.50 billion.
History
Protein Drinks
Originally introduced in the fitness and sports industry in the mid-20th century, protein drinks were primarily consumed by athletes and fitness enthusiasts to support muscle recovery and growth. Over time, protein drinks have undergone a significant transformation, evolving from their basic functional nature to develop better tastes and enhanced nutritional profiles.
With advancements in flavor technology and ingredient innovation, a wide range of delicious and refreshing options cater to diverse consumer preferences. Protein-enriched products today are functional as much as they are ubiquitous and can be infused into anything — even water!
Key Considerations
- Protein drinks of today aren't limited to the traditional dairy-based options. We have innovated the use of collagen, as well as plant-based protein drinks for vegans and those with dairy intolerances.
- Whey protein ingredients work best in high acid beverages and milk protein ingredients work best in low acid beverages.
- When proteins are at a low pH or poorly hydrated, it can lead to defects such as a grainy texture or protein settling in the finished beverage. Through our process, we ensure that you are 100% satisfied with the final product through multiple taste tests and check-ins.
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