
Inside the Bottle Ep. 8 - How to Predict Beverage Trends
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At Flavorman, we’ve spent decades refining our skills in predicting future trends, ensuring that our team and clients are equipped with the proper tools for success.
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Even as the country continues to grapple with the regulatory landscape of hemp products and how they should be regulated, cannabis-infused beverage products are a growing favorite due to their wellness benefits.

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The global hemp beverages market is expected to reach USD 2.8 billion by 2025.

The 2014 federal Farm Bill defines hemp, from which CBD is derived, as having a THC content below 0.3%.

CBD oil from industrial hemp is legal in all 50 states and over 40 countries.
History
The hemp plant, indigenous to Central Asia, has been utilized worldwide throughout history. Initially, hemp was used for textiles long before it gained popularity for the purposes we recognize today. The first documented use of hemp for its functional properties was by Chinese Emperor Sheng Nung, who consumed a hemp-infused tea. For generations, leaders globally considered hemp an essential crop. However, it wasn't until 1940, when Roger Adams isolated CBD from the hemp plant, that we began to understand its components scientifically, leading to its widespread use today.
Driven by recent wellness and fitness trends, consumers are increasingly drawn to products that promote relaxation, improved mood, and better sleep. CBD-infused foods, skincare products, oils, and beverages are now more popular than ever for their purported benefits. Flavorman's expertise in developing delicious CBD-infused beverage profiles is a testament to centuries of hemp usage and innovation.
Key Considerations
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At Flavorman, we’ve spent decades refining our skills in predicting future trends, ensuring that our team and clients are equipped with the proper tools for success.

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I remember tasting Red Bull for the first time many years ago when it was offered by a supplier. I didn’t enjoy the flavor when I first tasted it and didn’t think it would appeal to American consumers. Well, I was very wrong.

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Our Beverage Architects' experience helped them anticipate the growth of cannabis popularity. So, we’ve spent the last decade honing our skills with those ingredients to prepare.