Skip to Content
Contact Us

An Insider’s Guide to the Beverage Industry

Published on:

February 28, 2019

Insider's Guide

Welcome to our Insider’s Guide to the Beverage Industry!

Oftentimes, our biggest motivation and life-changing events come at moments when we least expect them. After graduating from the University of Miami, Ohio, David Dafoe could have pursued any career that aligned with his Zoology degree, but instead found himself on the doorsteps of Givaudan as a flavor scientist. It was at Givaudan that Dave discovered his rare super-tasting abilities and ever since, has sought to change the way we approach flavors and the beverages we enjoy.

Following his position at Givaudan, Dave landed in Kentucky working for Brown-Forman and developing beverages that include Lynchburg Lemonade and Jack Daniel’s Country Cocktails. Upon the founding of his own company Flavorman, Dave set out to use his super-tasting abilities to develop beverage products for other big-name companies like Chiquita Brands, Jones Soda, Sunsweet and hundreds more alike. For the past 27 years and counting, Dave has not only developed product flavors for beverages in all markets, but also invigorated and shaped what the world is drinking today.

Through these experiences, Dave has gained key insights on what it takes to be successful in the beverage industry: everything from what makes a good flavor, to correcting flavor combinations, fostering client relationships, establishing sustainable business practices, and more. From the perspective of the Flavorman himself, our Insider’s Guide to the Beverage Industry will give you a taste of what it takes to be a titan in the beverage industry by showcasing a series of lessons learned, including some cautionary tales about working in this competitive, evolving industry.

Have a great drink idea? Flavorman can help you bring it to life. Give us a call at (502) 273-5214 or contact our team through this webform.

More from this Series:

Insider’s Guide Part 1: Flavorman’s Lessons in Cash Flow and Investor Relationships

Insider’s Guide Part 2: Flavorman’s Lessons in Consistency & Success

Insider’s Guide Part 3: Lessons in Building Benevolent Partnerships

Related Blog Articles


5 Date Night Drinks From The Beverage Architects


Join us as we unveil a selection of our Beverage Architects' cherished cocktails (including one delightful mocktail) guaranteed to captivate the night.

Learn More
Person in lab coat showcasing 2024 beverage trends

Beverage Trends of 2024


Each year, our team of Beverage Architects here at Flavorman come together to flex our divination muscles and attempt to predict the beverage trends of the upcoming year. Check out our predictions for 2024 Beverage Trends!

Learn More
Pouring beverage samples

The Art of Mindful Tasting


Everyone encounters flavor in various forms, whether it's that refreshing soda straight from the fridge or an aged spirit you save for those special moments. But how often in life do we intentionally engage in a structured tasting to assess a beverage's essence?

Learn More

Let's Talk

Let's Start This Conversation

Enter "N/A" if not applicable.