Insider’s Guide Part 1: Flavorman’s Lessons in Cash Flow & Investor Relationships
March 7, 2019
Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry.In 2012, two Minnesota hockey dads found themselves unsatisfied with the sugary energy drinks their children were consuming for sports. Seeking to fill this gap themselves, they came up with an idea for a healthier, natural substitute to sports drinks, appropriately naming their creation Aspire. Working alongside Flavorman, Aspire Beverage Co. sought to develop a beverage brand that would appeal and attract consumers, while providing a tasty, healthy alternative to other sports beverages.
Unfortunately, the success of Aspire did not last long; the company went out of business in 2017. And even though you can no longer find Aspire on the shelf in your grocery store, there are positive lessons to learn from the success and failure of this company. In the words of Flavorman owner and CEO, David Dafoe, Aspire can teach us how to better manage and understand how cash flow within a company can impact a product’s success.
Why did Aspire Beverage Co. come to Flavorman?
So what happened?
What is your advice for managing cash flow?
What was Flavorman’s favorite part about working with Aspire?
Have a great drink idea? Flavorman can help you bring it to life. Give us a call at (502) 273-5214 or contact our team through this webform.
Each year, our team of Beverage Architects here at Flavorman come together to flex our divination muscles and attempt to predict the beverage trends of the upcoming year. Check out our predictions for 2024 Beverage Trends!
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