Insider’s Guide Part 2: Our Lessons in Consistency & Success
April 23, 2019
Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry. In the early ’90s, Mark Panely decided to launch his company, Journey Food and Beverage Co. He began his “journey” with a year-long trip around the world on a bicycle. From his travels, Panely devised an idea for an all-natural, healthy soft drink that would be bursting with flavor, an energetic label, and a message that consumers could embrace.
Unfortunately, following the development of two distinct product lines, Journey Food and Beverage Co. was unable to maintain its business model and partnerships, eventually shutting down completely. Considering Flavorman was new to the beverage industry at the time, working with Panely and his company was an important lesson in consistency and sustainable relationships. Journey Food and Beverage Co.’s success and failure can teach us that an idea in itself is not enough to guarantee the success of a company and its products. Flavorman CEO Dave Dafoe shares his insights:
Why did Journey Food and Beverage Co. come to Flavorman?
Why was this company not successful?
What is your advice for managing partner relationships?
What was your favorite part about working with Panely and his company?
Have a great drink idea? Flavorman can help you bring it to life. Give us a call at (502) 273-5214 or contact our team through this webform.
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