Inside the Bottle Ep. 8 - How to Predict Beverage Trends
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At Flavorman, we’ve spent decades refining our skills in predicting future trends, ensuring that our team and clients are equipped with the proper tools for success.
We make
Drinkable Dietary Supplement
Drinkable Dietary Supplements are a convenient and delicious way to incorporate daily vitamins into your diet or for much-needed nutrients when in a pinch. Flavorman can put the deliciousness into this concoction and deliver any of your vitamin-fortified desires.
Analytical Testing
Beverage Development
Flavors
Did You Know?
The nutritional drink market is forecasted to see a CAGR of 7.67% from now until 2027.
Athletes and individuals with an active lifestyle tend to be the most targeted market in this space.
Polish biochemist Casimir Funk coined the word "vitamine" in 1920.
History
Drinkable Dietary Supplement
Drinkable Dietary Supplements were originally used in medical settings as an alternative for people who had difficulty chewing, were recovering from surgery or injury, or experienced a loss of appetite. The category of "Dietary Supplements" as a whole officially became FDA-regulated with the Dietary Supplement Health and Education Act of 1994 (DSHEA).
Since the FDA's clarifications, these products have been further developed to include flavor, vitamins, botanicals, and other innovative ingredients that make them desirable in the consumer market. It didn't take long for these products to fly onto the shelves and aid those seeking drinkable alternatives to their daily vitamin intake. More recent innovations like the hydrating electrolyte additives paired with other functional enhancements make for a wellness-forward experience, and their consumers couldn't be happier!
Key Considerations
- Pre- and post-production testing may be required, and it is highly recommended to ensure that the claims on your label are accurate and effective. The experts at Flavorman can fulfill this service!
- Although the Dietary Supplement you formulate with us will come in a 'drinkable form,' the FDA does not consider this a 'beverage'. This also means that your label and marketing will be different from those of a typical beverage and will be placed in the "Dietary Supplement Aisle" as opposed to the "Beverages Aisle" in stores. If you would prefer the "Beverage" regulatory classification, you might consider learning about Functional Beverages, Protein Drinks, or Hydration Drinks. Nonetheless, Flavorman can help you navigate this regulatory landscape before you hit the market.
- The FDA has the authority to review dietary supplement labeling and remove a product from the market if its marketing is "adulterated or misbranded."
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