Inside the Bottle Ep. 8 - How to Predict Beverage Trends
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At Flavorman, we’ve spent decades refining our skills in predicting future trends, ensuring that our team and clients are equipped with the proper tools for success.
We make
Flavored Waters
If beverage trends have taught us anything over the years, the innovation of water alternatives and enhancers has become more desired and relevant than ever. Whether you're looking to create a fruity agua fresca for easy drinking or a tonic water infused with herbal notes - Flavorman is ready to quench this thirst. Reach out today so that you can imbibe into this simple but sweet category.
Analytical Testing
Beverage Development
Flavors
Did you know?
Propel Fitness Water, introduced in 2000, was one of the first well-known flavored waters on the market, originally available in only four fruit flavors.
Shelf-stable coconut and plant-based waters from 2022-23 generated $479 million, with coconut water representing 90% of sales.
Enhanced water is projected to reach a global market value of $11.3 billion by 2027.
History
Flavored Waters
Flavored water takes water from its purest form and adds natural or synthetic ingredients to enhance its taste. Enhanced water beverages first hit the shelves in the early 2000s. These products arose to meet consumer demands for healthier, lower-calorie drink options, whether sparkling or flat, fruity or flavorless.
With the modernization of beverage production, we can now create shelf-table innovations, allowing a drink as simple as water to have boundless flavors and ingredients. Pioneers in this category, like Sparkling ICE and Fever Tree, are a testament to the versatility and potential to thrive in this market.
Key Considerations
- Flavored waters can be incorporated into various drink profiles, such as sports drinks and electrolyte-infused beverages. Whether you aim to create a flavored water that touts its health benefits, or you're looking to experiment with flavor...Flavorman has you covered.
- Enhanced water can take many different forms when it comes to packaging. You may want to formulate a multi-serve water additive like MiO or a dissolvable powder to enhance regular drinking water. We can also formulate for this, but it may change your copacking process if you're not opting for the standard water bottle. Our team will help you navigate the copacking experience and ensure you are 100% satisfied with that partnership.
- Flavored and enhanced waters are often marketed as water with added functional ingredients. They typically contain a combination of natural and artificial flavors, sweeteners, and colors to deliver a truly unique experience. Many consumers today prefer enhanced water over regular water, considering the plethora of flavor possibilities—functionality is just a plus!
"Enhanced waters are often positioned as natural and health-forward, so they are designed to include ingredients or unique processing methods that support wellness or provide an added benefit."
Katie Clark
Director of R&D, Flavorman
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