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Flavored Waters

If beverage trends have taught us anything over the years, we are continuously aware of how the presence of water alternatives, enhancers and innovation has become more in demand and relevant than ever.

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Did you know?

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Propel Fitness Water, introduced in 2000, was one of the first well-known flavored waters on the market, originally available in only four fruit flavors.

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Shelf-stable coconut and plant-based waters from 2022-23 generated $479 million, with coconut water representing 90% of sales.

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Enhanced water is projected to reach a global market value of $11.3 billion by 2027.


Flavored Waters

Flavored water takes water from its purest form and adds natural or synthetic ingredients to enhance its taste. Enhanced water beverages first hit the shelves in the early 2000s. Whether sparkling or flat, fruity or flavorless, these products arose to meet consumer demands for healthier, lower-calorie drink options, and pioneering brands are continuing to pop up across the country.

Take advantage of a multi-faceted and ever-evolving beverage profile by tapping into health benefits, electrolytes, and more. Some of our related creations to Flavored Water are Sports Drinks and Hydration Beverages, giving you the opportunity to truly experiment with your future product line.

With consumer demand still on the rise, consider working with Flavorman on your next flavored water product to enhance your line and propel your company into an innovative future.

Key Considerations

  1. Flavored waters can be incorporated into an array of drink profiles, such as sports drinks and electrolyte-infused beverages. Whether you are aiming to create a flavored water that touts its health benefits, or you're looking to experiment with flavor...Flavorman has you covered.
  2. Enhanced water often comes with a higher price tag compared to regular water, and the extra ingredients may not deliver the expected or promised advantages.
  3. Flavored and other enhanced waters are drinks marketed as water with added functional ingredients and typically contain a combination of natural and artificial flavors, sweeteners, and color to deliver a truly unique experience. Many consumers today prefer enhanced water over regular water, considering the plethora of flavor possibilities out there— functionality is just a plus!
Katie Clark, Director of R&D, Flavorman

"Enhanced waters are often positioned as natural and health-forward, so they are designed to include ingredients or unique processing methods that support wellness or provide an added benefit."

Katie Clark

Director of R&D, Flavorman

Brands we've worked with

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