Inside the Bottle Ep. 8 - How to Predict Beverage Trends
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At Flavorman, we’ve spent decades refining our skills in predicting future trends, ensuring that our team and clients are equipped with the proper tools for success.
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Kombucha
If you've been keeping up with the beverage industry, the kombucha wellness trend has likely crossed your path. This fermented tea is believed to have positive benefits due to its probiotic properties. While this creation can be brewed at home, Kombucha can now be conveniently purchased from your local grocery store in a ready-to-drink form. Its unique flavor can also be modified with fruits, juices, syrups, or herbs.
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Did you know?
The organic kombucha market was valued at over $2.170 billion in 2020, making up the majority of the global kombucha market.
Humans have been enjoying and brewing kombucha for over 2000 years.
Beer and kombucha are said to be "cousins", because of their similar fermentation process and flavors.
History
Kombucha
Although kombucha has only recently gained commercial popularity, this fermented tea beverage has a history dating back to 220 B.C. Originating in Northeastern China, kombucha became a household staple in the region due to its reputed benefits.
In the modern context, kombucha is a fermented and sweetened drink made with a base of black or green tea. It is a versatile beverage, known as a functional drink for its health properties and as an alcohol-adjacent product due to its fermentation.
Key Considerations
- There are many variants of Kombucha brewing that can be used in commercial beverages. For example, "Jun Bug" is an increasingly popular technique that uses green tea and honey.
- It's important to note that commercial kombucha is pasteurized to not increase the alcohol-by-volume. The legal ABV limit for kombucha is 0.5% to be considered non-alcoholic.
- While most are familiar with non-alcoholic kombucha, rising trends surround "hard kombucha," which has a higher ABV. If you are interested in this boozy alternative, you can work with producers and we can help develop the formula and flavor!
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