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Case Study


BeatBox, born in Austin, crafted with Flavorman's expertise, debuted on "Shark Tank," securing a $1M deal with Mark Cuban.

Beatbox Beverages

Analytical Testing

Beverage Development

Bulk Spirits



Key Highlights

Icon of the united states

BeatBox is now available in 65,000+ stores in the US.

Fruit Icons

This drink is available in nine delicious flavors.

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As of 2023, BeatBox is valued at $200 million.


The Original Party Punch

The culmination of our skilled team's ingenuity, BeatBox made its national television debut on ABC's "Shark Tank," marking a significant milestone in our journey. With a harmonious blend of cutting-edge flavors and a bold, vibrant character, BeatBox exemplifies the synergy between our culinary artistry and business acumen. BeatBox, a spirited venture hailing from Austin, Texas, sought the collaborative expertise of Flavorman to craft four distinctive flavored-wines, housed in vibrant, neon-colored boxes reminiscent of iconic beat boxes.

Co-founders Justin Fenchel, Aimy Steadman, and Brad Schultz sought a $250,000 investment in exchange for a 10% equity stake in their company. The outcome exceeded expectations as they secured an astounding million-dollar deal with the renowned investor Mark Cuban, who secured a one-third share of BeatBox Beverages. Mark Cuban succinctly captured the essence of BeatBox, declaring, "You guys don't sell wine, you sell fun."

Mark Cuban

"I invested in BeatBox because, at heart, I'm a 25-year-old, and I saw that this is going to be a party phenomenon."

Mark Cuban

American Billionaire & Businessman

This success story of BeatBox on "Shark Tank" underlines the power of a well-executed beverage concept, with Flavorman playing a pivotal role in bringing this vision to life. When these students from the University of Texas at Austin approached Flavorman a couple of years ago, seeking assistance in developing their project BeatBox, they needed expert guidance to make their dreams a reality.

At that time, they had a vision to create a wine-based product, but were unsure about the exact flavors they wanted. Leveraging our expertise, we worked together to refine the concept, resulting in the creation of several flavors, including cranberry limeade, sweet tea, razzberry lemonade, and box a'rita.

This venture is a testament to Flavorman's ethos since 1992, known for consulting, education, and limited-run bottling services. We thrive on collaborating with startups, with 80% of our projects billed at $20,000 or less. As BeatBox navigates nationwide distribution through their partnership with Mark Cuban, this success story continues to resonate; not only for the brand's playful approach, but also as a testament to the collaborative spirit driving innovation in the beverage industry. Flavorman continues to be a catalyst for success stories, seamlessly blending expertise with entrepreneurial vision. Cheers to the exciting journey ahead BeatBox!

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