Building On The Success
In August 1999, after the initial run of Jones Soda, Jones wanted to develop its own energy drink to take advantage of this emerging segment. In one month, Flavorman developed WhoopAss energy drink. It was an ambitious feat, but the new energy beverage was readily embraced by the Jones executive team. Shortly after, a line extension was produced for the Canadian market, meeting the more stringent Canadian food rules and regulations.
In spring 2001, Jones called on Flavorman once again to develop a line of juices. These were eventually sold under the Jones Naturals name and included ten flavors. The Naturals were soft drinks made with sugar, all-natural ingredients, herbs, and no preservatives. The flavor line included Peach Ginseng, Lemon Ginger, Passion, and Root Beer. The Jones Naturals were tunnel pasteurized in the same bottle as distributed and sold mostly through health food stores. The flavor "Dave" was named after Flavorman’s founder, Dave Dafoe, for his outstanding partnership in launching the Jones Soda brands.
Beyond development, the Flavorman team set up and maintained quality control at all the co-packing plants responsible for manufacturing Jones Soda, Jones Naturals, and WhoopAss energy drink. They monitored plants in Eastern Canada, Western Canada, Southern California, Northern California, Indiana, Missouri, and Kentucky. To maintain quality at each plant, Flavorman wrote quality control manuals, monitored the first production, and set up shelf life studies.
As market demand increased and Jones Soda was ramping up production across North America, the development experts at Flavorman proved invaluable as technical brand managers too, ensuring that every product was manufactured to specification every time.
This was all quite a while ago, but for Flavorman, the Jones Soda partnership remains a sterling example of Flavorman’s credo: “from start through finish!”