Beverage Trends of 2025
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The year 2025 is just around the corner, and the evidence is clear. So, we present a case ready to be served cold, hot, or neat: The Beverage Trends of 2025!
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Cocktail Mixers
With the rise of mixology and craft cocktail trends, consumer interest in cocktail mixers has gained momentum. Mixers are the non-alcoholic ingredients added to alcohol to create a cocktail. Cocktail recipes vary widely and range from a simple list of ingredients to an exotic menu with intricate preparation instructions. As the cocktail culture grows, new flavor profiles and product innovations continue to drive the cocktail mixer category.
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Did you Know?
The original Zing Zang Bloody Mary mix was spread through word-of-mouth before it became a commercial mixer.
The global cocktail mixers market was estimated at $8.6 billion in 2021 and is expected to reach $18 billion by 2030.
The earliest cocktails were a mix of spirits, sugar, water, and bitters.
History
Cocktail Mixers
During the Prohibition era in the United States, liquor-based concoctions gained popularity due to their easier accessibility compared to wine or beer. The earliest recipes for what would eventually be called a "cocktail" included sugar, water, and bitters—ingredients meant to dilute and sweeten the spirit.
After Prohibition was repealed and the commercialization of alcoholic beverages took off, cocktails became a central feature of bar and restaurant experiences. To simplify bartenders' tasks and reduce the costs associated with various bar-top ingredients, liqueurs and ready-to-pour cocktail mixers were introduced. Products such as Zing Zang mixers, Triple Sec, and flavored tonic water flew off the shelves for both business owners and home bars. These convenient, delicious, and versatile creations revolutionized the industry and have since become staples in bars and restaurants worldwide.
Key Considerations
- Cream-based liqueurs and mixers, as well as those containing real fruit juice, will have a shorter shelf life. If you desire a longer-lasting shelf life for your product, we can create a custom flavor concentrate to help achieve this.
- Liqueurs like Triple Sec or Curaçao simplify cocktails by reducing the number of ingredients needed without sacrificing flavor. Mixers, on the other hand, contain all the components of a complex cocktail recipe—such as a margarita or Bloody Mary—minus the alcohol.
- If you are more interested in creating cocktails that already contain a spirit, check out our RTD Cocktail creations! This category is actively flourishing in the craft beverage community, with exciting innovations entering the market every single day!
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