Ready-to-drink (RTD) cocktails are alcoholic mixed beverages that are sold pre-mixed, with the idea that the customer can simply open, pour, and serve. This way, the consumer does not need to worry about balance, technique, or having a collection of ingredients at their home bar. Commercially, it's also easy for bartenders and servers to pour up, saving them multiple steps of mixing a cocktail for their patrons.
Did you know?
The RTD cocktail market is expected to expand at a 13.4% CAGR through 2030.
Almost 17% of consumers purchased an RTD cocktail while visiting a bar or restaurant in the summer of 2023.
RTDs accounted for a 6.2% share of the spirits market in 2023.
RTD cocktails are not an innovation of recent years; they actually date all the way back to the 1800s. A pair of hotel owners known as the Heublein Brothers crafted bottled martinis and began selling them to patrons of bars and restaurants in 1892.
RTD Creations of all kinds took off as different brands wanted to expand their product lines, creating a one-stop-shop for all of their consumers. They also were adopted by bars and restaurants, who wanted to streamline their mixology process, and also their cost. These are not only limited to alcoholic beverages either, there are also RTD coffees, RTD mocktails, and more...all of which Flavorman can perfect for you!
- Premade mixed cocktails should involve specific proportions of each ingredient, but packaging sizes can range anywhere from 100ml cans to 750 ml glass bottles.
- RTD cocktail brands on the market today tend to use naturally positioned ingredients and fruit juices in order to stand out from their competitors.
- The top companies in this sector typically follow tradition, unwavering from classic cocktail recipes like the negroni, old fashioned, cosmopolitan, and so on. However, experimenting with flavor profiles and recipes to create something unparalleled can be equally successful, when done right with the Beverage Architects.
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