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Energy Drinks

On those particularly difficult days where you may find yourself struggling to wake up and tackle the workday ahead, a simple cup of joe may not be exactly what you need to spark that morning jolt. Like many others, you may find yourself reaching for something that shakes up your routine, like an energy drink. There are millions of Energy Drinks on the market, but you can partner with Flavorman to create one that has never been done before!

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Did you know?

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Red Bull held 43% of the Energy Drink market share in 2022.

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The revenue of energy drinks is estimated to increase to over 233 billion U.S. dollars by 2027.

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Dr. Enuf, est. 1949, was one of the first energy drinks sold in America, and is still being produced today.


Energy Drinks

The origins of energy drinks can be traced back to post-World War II Japan, where the concept of an "energizing tonic" emerged, catering to blue-collar workers enduring long hours. The majority of these beverage profiles include caffeine, a powerful stimulant. When combined with the calories from the drink, caffeine generates energy within the body, providing the essential mid-day boost you need. If the science of it all fascinates you, check out our blog on how caffeine drinks really work in the body.

As society embraced a faster-paced lifestyle, the demand for energy drinks skyrocketed. Entrepreneurs capitalized on this trend, continuously innovating to enhance the functionality of these beverages to meet the evolving needs of consumers.

Key Considerations

  1. In addition to ingredients such as caffeine, energy drinks can also be carbonated and have sugar or other sweeteners, herbal extracts, vitamins, minerals, and amino acids.
  2. Energy drinks are a subset to Functional Beverages. Through Flavorman, you are able to customize ingredients, caffeine alternatives, and much more to innovate the typical energy drink profile.
  3. Ingredients that you include in your energy drink may classify it as a dietary supplement, which are treated completely different by the FDA and no longer considered a "beverage". This also may affect where your product lands in the grocery store shelves, and could potentially exclude your product from certain retailers altogether. Let our Regulatory experts navigate this process with you and your team to ensure you have a foolproof beverage grazing the shelves!

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