Inside the Bottle Ep. 8 - How to Predict Beverage Trends
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At Flavorman, we’ve spent decades refining our skills in predicting future trends, ensuring that our team and clients are equipped with the proper tools for success.
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Energy Drinks
As a beverage lover, how often do you crave a caffeinated beverage that isn't coffee? Like many others, you may reach for something that livens the routine, like an energy drink. Millions of energy drinks are on the market, but you can partner with Flavorman to create one that has never been done before!
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Did you know?
Red Bull held 43% of the Energy Drink market share in 2022.
The revenue of energy drinks is estimated to increase to over 233 billion U.S. dollars by 2027.
Dr. Enuf, est. 1949, was one of the first energy drinks sold in America, and is still being produced today.
History
Energy Drinks
The origins of energy drinks can be traced back to post-World War II Japan, where an "energizing tonic" emerged, catering to blue-collar workers enduring long hours. The majority of these beverage profiles include caffeine, a powerful stimulant. When combined with the calories from the drink, caffeine generates energy within the body, providing the essential mid-day boost you need. If the science of it all fascinates you, check out our blog on how caffeine drinks work in the body.
As society embraced a faster-paced lifestyle, the demand for energy drinks skyrocketed. Entrepreneurs capitalized on this trend, continuously innovating to enhance the functionality of these beverages to meet consumers' evolving needs.
Key Considerations
- In addition to caffeine, energy drinks can be carbonated and have sugar or other sweeteners, herbal extracts, vitamins, minerals, and amino acids.
- Energy drinks are a subset of Functional Beverages. Through Flavorman, you can customize ingredients, caffeine alternatives, and more to innovate the typical energy drink profile.
- Ingredients in your energy drink may classify it as a dietary supplement, which the FDA treats completely differently and no longer considers a "beverage." This may also affect where your product lands on grocery store shelves and could potentially exclude it from certain retailers altogether. Let our Regulatory experts navigate this process with you and your team to ensure you have a foolproof beverage grazing the shelves!
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Inside the Bottle Ep. 7 - Evolution of Energy Drinks
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I remember tasting Red Bull for the first time many years ago when it was offered by a supplier. I didn’t enjoy the flavor when I first tasted it and didn’t think it would appeal to American consumers. Well, I was very wrong.
Inside the Bottle Ep. 6 - Crafting Cannabis Beverages
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Our Beverage Architects' experience helped them anticipate the growth of cannabis popularity. So, we’ve spent the last decade honing our skills with those ingredients to prepare.