
Beverage Trends of 2026
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Your Beverage Architects are live on the scene, eager to deliver the inside spill on what’s stirring in the beverage world!
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As a beverage lover, how often do you crave a caffeinated beverage that isn't coffee? Like many others, you may reach for something that livens the routine, like an energy drink. Millions of energy drinks are on the market, but you can partner with Flavorman to create one that has never been done before!

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Red Bull held 43% of the Energy Drink market share in 2022.

The revenue of energy drinks is estimated to increase to over 233 billion U.S. dollars by 2027.

Dr. Enuf, est. 1949, was one of the first energy drinks sold in America, and is still being produced today.
History
The origins of energy drinks can be traced back to post-World War II Japan, where an "energizing tonic" emerged, catering to blue-collar workers enduring long hours. The majority of these beverage profiles include caffeine, a powerful stimulant. When combined with the calories from the drink, caffeine generates energy within the body, providing the essential mid-day boost you need. If the science of it all fascinates you, check out our blog on how caffeine drinks work in the body.
As society embraced a faster-paced lifestyle, the demand for energy drinks skyrocketed. Entrepreneurs capitalized on this trend, continuously innovating to enhance the functionality of these beverages to meet consumers' evolving needs.
Key Considerations
Endless Energy
Since Red Bull's introduction to the USA market in 1997, the energy drinks have exploded in popularity. Flavorman Founder, Dave Dafoe, has been at the forefront of the growth of the category and has helped shape its impact on the beverage industry.
News & Blog

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Your Beverage Architects are live on the scene, eager to deliver the inside spill on what’s stirring in the beverage world!

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At Flavorman, we’ve spent decades refining our skills in predicting future trends, ensuring that our team and clients are equipped with the proper tools for success.

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I remember tasting Red Bull for the first time many years ago when it was offered by a supplier. I didn’t enjoy the flavor when I first tasted it and didn’t think it would appeal to American consumers. Well, I was very wrong.