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Sports Drinks

For athletes all over the world, sports drinks serve the purpose of replenishing hydration in the body after intense and strenuous exercise. In comparison to hydrating with regular water, sports drinks also fuel the body with extra electrolytes and carbohydrates that keep energy levels high for your best performance.

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Did You Know?

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The global sports drink market is expected to grow to $36.35 billion in 2028.

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Sports drinks have shown to improve physical performance and increased performance time for athletes before reaching exhaustion.

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The average American athlete drinks 4 gallons of sports drinks per year.

History

Sports Drinks

The technique of consuming extra sugars and electrolytes during physical activity dates all the way back to ancient times. Roman soldiers relied on 'posca' for energy in the field, which is a mixture of water and wine vinegar. Recipes like these evolved into commercial beverages like "Glucozade" (later shortened to "Lucozade"), which is arguably one of the earliest known sports drink, launched in 1927. It was created by chemist William Owen; a citrus flavored sugar water that had the intention of delivering quick energy and fluids.

In 1967, the popular "Gatorade" was launched commercially and quickly dominated the sports drink market. Today, the realm of sports drinks thrives in a multi-billion dollar industry, with thousands of variants that cater to all athletes. Sports drinks are a subset of Functional Beverages, promoting wellness benefits and often combined with Hydration Beverages like Coconut Water or known as "Nature's Gatorade" at The Beverage Campus!

Key Considerations

  1. Different forms of electrolytes have their own functions, and pros/cons, which is important to be mindful of during formulation. We will help you understand the vast range of electrolytes to infuse into your sports drink, but we reccomend doing independent research as well!
  2. While sugar-free altnernatives are trending for diet-conscious individuals, the lack of sugar will not provide the carbohydrates that are critical for extra energy during physical activity.
  3. We also have the capabilities to formulate "energy gels" - the small pouches of flavored "goo" that serve the same purpose as typical sports drinks. These alternatives are especially popular in the running and biking communities!

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