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5 Date Night Drinks From The Beverage Architects
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Join us as we unveil a selection of our Beverage Architects' cherished cocktails (including one delightful mocktail) guaranteed to captivate the night.
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For athletes all over the world, sports drinks serve the purpose of replenishing hydration in the body after intense and strenuous exercise. In comparison to hydrating with regular water, sports drinks also fuel the body with extra electrolytes and carbohydrates that keep energy levels high for your best performance.
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The global sports drink market is expected to grow to $36.35 billion in 2028.
Sports drinks have shown to improve physical performance and increased performance time for athletes before reaching exhaustion.
The average American athlete drinks 4 gallons of sports drinks per year.
History
The technique of consuming extra sugars and electrolytes during physical activity dates all the way back to ancient times. Roman soldiers relied on 'posca' for energy in the field, which is a mixture of water and wine vinegar. Recipes like these evolved into commercial beverages like "Glucozade" (later shortened to "Lucozade"), which is arguably one of the earliest known sports drink, launched in 1927. It was created by chemist William Owen; a citrus flavored sugar water that had the intention of delivering quick energy and fluids.
In 1967, the popular "Gatorade" was launched commercially and quickly dominated the sports drink market. Today, the realm of sports drinks thrives in a multi-billion dollar industry, with thousands of variants that cater to all athletes. Sports drinks are a subset of Functional Beverages, promoting wellness benefits and often combined with Hydration Beverages like Coconut Water or known as "Nature's Gatorade" at The Beverage Campus!
Key Considerations
News & Blog
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Join us as we unveil a selection of our Beverage Architects' cherished cocktails (including one delightful mocktail) guaranteed to captivate the night.
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Each year, our team of Beverage Architects here at Flavorman come together to flex our divination muscles and attempt to predict the beverage trends of the upcoming year. Check out our predictions for 2024 Beverage Trends!
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This year, we ‘reigned in' the most anticipated horses set to race this year and used their namesake to reinspire classic Derby Cocktails (and one mocktail)!
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