Inside the Bottle Ep. 5 - The Client Journey (Cont.)
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From starting their journey at Moonshine University, we have followed this client from Start Through Finish™ because it is part of our company’s DNA.
We make
Teas
"Welcome! Would you like a cup of tea?" This well-known phrase is used to invite visitors into your home, warm you and your friends on a chilly day, or bridge conversations with a refreshing beverage. All over the world, tea is synonymous with comfort.
Analytical Testing
Beverage Development
Flavors
Did you know?
The use of tea bags as opposed to hand-steeping became popular in 1908.
On any given day, over 159 million Americans are drinking tea.
Tea is the most widely consumed beverage in the world next to water.
History
Teas
Whether black, green, or white, tea has been used for medicinal and curative functions in Asia, India, and China since around 2737 B.C. As a heated, herbal tonic, tea has been commonly used for cultural and wellness purposes for centuries. Tea also had a cultural impact on America, with many history lessons written about how tea shaped early colonial America.
Modernly, tea is the dependable beverage for any sit-down occasion, a post-meal relaxant, or the jolt needed to get through the workday. However you enjoy it, the world's second favorite beverage likely finds a comfortable spot on your shelf as a go-to favorite.
Key Considerations
- The three most used teas in formulation (white, green, black) are all derived from one plant. The difference is that white tea is unaged and fermented, green is unaged and unfermented, and black is both aged and fermented. 'Tisane' is the base of matcha and oolong. Read more about the different types of tea and their nuances in our blog.
- While green, black, and white tea may be the most popular, many more ways exist to innovate the tea category. For example, kombucha, energy drinks, yerba mate, and matcha beverages are all based from tea.
- The tea categories with wellness properties, like yerba mate and matcha, are trending ingredients in many ready-to-drink tea products positioned as alternatives to traditional energy drinks, attracting a new generation of consumers.
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