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Soda, pop, coke, fizz. No matter what name you use for this beverage, carbonated beverages have not only made their mark on beverage history, but also likely sit atop the pantry shelves in your own home.

Bottles of Jones Soda on ice

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Did you know?

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The first flavored soda appeared in Europe in the 19th century in the form of carbonated lemonade.

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10% of beverages consumed by Americas on a daily basis are sodas.

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The United States represents over 27% of the global soft drink market.



Before soda products appeared in our everyday grocery stores, beverage entrepreneurs starting in the early 1800s aimed to develop a refreshing beverage that lasted longer than mineral water. What started as a simple idea transformed into popular home remedies for sickness, anxiety, and led to centuries of beverage innovation into the 20th century, resulting in a plethora of options we know and have today. Work with the experts here at Flavorman to help gain an understanding of the past and keep an eye on the future to win over new and existing customers through ground-breaking, thoughtful innovations in the soda market.

Key Considerations

  1. When considering how to approach the beverage market, it is important to consider projected trends. According to a BeverageDaily study, calories per person from soda consumption declined by 5.5% in 2020, leading to a total reduction of 11.8% since 2014. Interestingly, the total volume of beverages purchased by consumers has grown, signifying a shift toward low-calorie and zero sugar versions.
  2. The soda industry revenue has grown at a CAGR of 1.1% over the past five years.
  3. Consider expanding into zero-calorie offerings in your soda brand in order to keep up with health and wellness trends.

Brands we've worked with

Jones Soda Co. logo

Related Case Studies


Jones Soda

Jones Soda came to Flavorman after a major flavor company had developed its soft drink line, and the formulations failed immediately after bottling. Flavorman provided a solution to manage Jones Soda’s entire technical requirements.

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Person in lab coat showcasing 2024 beverage trends

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Pouring beverage samples

The Art of Mindful Tasting


Everyone encounters flavor in various forms, whether it's that refreshing soda straight from the fridge or an aged spirit you save for those special moments. But how often in life do we intentionally engage in a structured tasting to assess a beverage's essence?

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